May 14, 2021


CPA networks (or CPA affiliate networks) are generally services in which the advertiser makes sense directly for the action executed (order, sale) on your web site when passing through the available traffic channel.

According to marketers, this system is going to be perfectly suited for B2C (software downloads, payment for once a month subscriptions, online store purchases) and is definitely not applicable to B2B organizations.

How can CPA networks work?

The network operator enters into an agreement having a network of blogs, website directory site sites and other online resources to place ad units.

The system is similar to participation within an advertising network in Yandex or Google Display Network, but with one difference.

Mutual payments as well as partners are made directly regarding completed actions on a website.

How Cpa strategies affiliate networks work

Then the network owner signs and symptoms an agreement with an advertiser (usually on paper), specifying the particular terms of payment together with clearly specifying the rate every single lead.

Legitimate disadvantage for advertisers — the fact that the owners about normal sites usually use a fairly large amount to enter the courses course.

Generally there are generally intermediary agents – CPA-network aggregators, which in fact join forces all owners-agents of CPA-networks and resell traffic at this point according to the scheme:

– Traffic resale plan

– Often the scheme is very simple, and anything seems to be fair.

– The network proprietor buys traffic, catches sales opportunities and resells the causes the seller of goods and firms.

If there is some sort of risk of being swindled utilizing a CPA network, there is a kind of “arbitrage” – an aggregator regarding networks where one is definite to pay for leads and the other is rewarded after paid out leads.


Sales Funnel

– In short, the customer sales funnel consists of the following steps:

rapid Potential customers.

rapid Unsolicited leads.

– Warm leads.

– Customers.


A comfortable lead in marketing is a conventionally “confirmed” lead.

That is, someone who should indeed be a person who confirms that he relates to the one who made the application.

But he is not your client.

Typically, a warm brain might be:

: An interested visitor.

– A opponent (who punches in prices, products).

guidelines A person who inquires about the valuation or checks availability.

That is, even if the man or woman wants to buy a product in comparison to you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t while in the product), you will decrease the customer.

In case the customer is not satisfied with your own personal feedback as a supplier as well as feedback about the product that you are selling, you will lose the buyer.

This means that some sort of warm lead is still not a customer.

Which can be, the sales funnel will probably be inexorable.


We’re a bit cold about traffic arbitrage, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is certainly high – for example , the majority of us just need readers for our site, and you can get them very for a limited budget through CPA.

But we still outstanding natural channels to attract tourists.

So what data are worth drawing?

Don’t let CPA courses drive traffic to your site. An individual run the risk of losing mine in Yandex for reducing corners behavioral factors.

Do not create a landing page with a separate domain and do not draw up a list in services and sites. You run the risk of reducing the position of your site.

It is worth searching for the most effective method of payment for your lead. Remember that you are shopping for leads, but you cannot to accomplish their quality.

Demand to be told ?n regards to the methods of attracting traffic.

Demand the CPA’s legal details, the name of the supervisor and the conclusion of the written agreement on your terms.

Still, we recommend to be able to concentrate in your hands venerable methods of attracting traffic: predicament on your accounts, SMM for the publishers, blog on your site and SEO under your own control.